Comparison

Local SEO Heatmap vs BrightLocal

An established local SEO platform that prices per location. The geo-grid is one feature inside a wider suite of rank tracking, citations and reputation tools.

Checked 15 Oct 2026Source: brightlocal.com

Pricing

What each one costs.

Local SEO Heatmap

Starter$24 / mo yearly, $29 monthly7,500 pin credits a month
Growth$58 / mo yearly, $69 monthly13,500 pin credits a month
Agency$124 / mo yearly, $149 monthly29,000 pin credits a month

One credit per pin searched: a 7x7 scan is 49 credits. The full top 20 at every pin is included on every plan.

BrightLocal

Trackfrom $31 / mo per location (annual)Rank tracking, 5 geo-grid keywords on the cheapest plan
Managefrom $41 / mo per location (annual)Adds reputation and listings tools
Growfrom $49 / mo per location (annual)Full suite

Priced per location, so a 10-location agency pays ten times the headline. 14-day trial, no free plan. AI visibility is a separate product.

Features

Side by side.

Feature	Local SEO Heatmap	BrightLocal
Google Maps geo-grid	Yes	Yes
Flat pricing (no credits)	No	Partial
Free plan	No	No
Full ranked list on every pin	Yes	Yes
Shareable report links	Yes	Yes
Compare two scans	Yes	Yes
Apple Maps tracking	Partial	No
AI answer visibility	Partial	Partial
White-label reports	Yes	Yes

Where BrightLocal is strong

Mature reporting and citation tools
Google and Bing rank tracking in one place
Well known with agencies, lots of training content

Where it falls short

Geo-grid limited to 5 keywords on the entry plan
Per-location pricing gets expensive for multi-location clients
No free plan, no Apple Maps

Verdict

BrightLocal makes sense if citations and reviews are your main job and grids are secondary. If the heatmap is the product you sell to clients, Local SEO Heatmap gives you more grid for far less.

Try Local SEO Heatmap free for 14 days Other comparisons

Questions

Local SEO Heatmap vs BrightLocal: common questions

How much does BrightLocal cost?

Track: from $31 / mo per location (annual) (Rank tracking, 5 geo-grid keywords on the cheapest plan); Manage: from $41 / mo per location (annual) (Adds reputation and listings tools); Grow: from $49 / mo per location (annual) (Full suite). Priced per location, so a 10-location agency pays ten times the headline. 14-day trial, no free plan. AI visibility is a separate product. Local SEO Heatmap plans start at $29 a month for 7,500 pin credits (about 150 scans of a 7x7 grid). Prices checked 15 Oct 2026.

Does BrightLocal have a free plan?

No free plan was listed on brightlocal.com when checked. Local SEO Heatmap offers a 14-day free trial of Starter instead.

Is Local SEO Heatmap a good alternative to BrightLocal?

BrightLocal makes sense if citations and reviews are your main job and grids are secondary. If the heatmap is the product you sell to clients, Local SEO Heatmap gives you more grid for far less.

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Feature

Local SEO Heatmap

BrightLocal

Google Maps geo-grid

Yes

Flat pricing (no credits)

Partial

Free plan

Full ranked list on every pin

Yes

Shareable report links

Yes

Compare two scans

Yes

Apple Maps tracking

Partial

AI answer visibility

Partial

White-label reports

Yes