Local SEO Heatmap

FAQ

Everything you want to know before your first scan.

Short, direct answers about geo-grid scans, accuracy, pricing, the 14-day trial and reports. If yours is missing, email us and we will add it.

Basics

What is a geo-grid rank scan?
A geo-grid scan searches Google Maps for your keyword from many points around your business, for example 49 points on a 7x7 grid, and records your rank at each one. The result is a heatmap that shows where you win and where competitors beat you.
Why does my rank change from street to street?
Google weighs distance heavily in local results. Someone searching two blocks away sees a different list than someone across town. A single rank number hides that. The grid shows the real picture.
How accurate are the results?
Each pin is a real Google Maps search run from that coordinate. Results match what a person at that spot would see on their phone at that moment, apart from personalisation. We never estimate or interpolate ranks.
How do I check my Google Maps ranking?
Searching Google yourself shows one location and is shaped by your own search history. To check your Google Maps ranking properly, run a geo-grid scan: the same keyword is searched from many fixed coordinates around your business and your rank is recorded at each one, so you see your visibility across the whole area.
What is the Google Maps map pack?
The map pack, also called the Local 3-Pack, is the group of three businesses Google shows on a map at the top of many local searches. Ranking in the top 3 at a location puts you in the map pack there. Share of Local Voice is the percentage of grid points where you do.

Pricing

How do credits work?
One credit is one pin searched on the map. A 7x7 scan has 49 pins so it costs 49 credits, and a 15x15 scan costs 225. Each plan includes a monthly amount (Starter 7,500, Growth 13,500, Agency 29,000). You see the cost before you run a scan, pins that fail are not charged, and credits renew each month without rolling over. Scheduled re-scans use credits too, and if they run out the scheduled scans are skipped until they renew.
Is there a free trial?
Yes, on the Starter plan. You add a card to begin, you are not charged for 14 days, and you can cancel any time before it ends to pay nothing. After 14 days the card is charged for Starter. Growth and Agency have no trial and are billed from day one. You can move up to a higher plan once your subscription is active.
Is Local SEO Heatmap an alternative to Local Falcon or Grid My Business?
Yes. It does the same core job, geo-grid rank tracking on Google Maps, with the full ranked list at every pin on every plan, competitor heatmaps from the same scan at no extra credits, and clear plan prices. See the side-by-side comparisons for public pricing and features.
Do you offer refunds?
No. All payments are non-refundable, including annual plans and the first payment after a trial, so please use the 14-day Starter trial to check the product fits before you pay. You can cancel any time to stop future charges and you keep access until the end of the period you paid for. We do refund duplicate or incorrect charges, and anything the law requires. Details are in the No-Refund Policy.
Can I cancel any time?
Yes. Plans are month to month unless you choose annual billing. Cancel from the billing page and you keep access until the end of the period.

Scans

How often should I scan my Google Maps rank?
Weekly is a good default for most businesses, and every 3 days or daily suits competitive markets and active campaigns. Keep the same keyword, grid size and radius between scans so the results stay comparable.
How long does a scan take?
Most scans finish in well under a minute. Pins light up as each point completes, so you see partial results immediately instead of a spinner.
Which grid size should I use?
Start with 7x7 and a radius that covers the area you actually serve. Go bigger for service-area businesses that travel to customers, smaller for a shop in a dense city block.
Can scans run automatically?
Yes. Paid plans re-scan tracked keywords weekly, every 3 days or daily depending on the plan, and alert you by email when a keyword drops.

Reports

Can I share reports with clients?
Every scan has a public link you can protect with a password and an expiry date. Growth and Agency plans add white-label PDF exports with your logo.
Can I compare two scans?
Yes. Open any keyword and choose two dates to see the grids side by side with the change at each pin.

Roadmap

Do you track Apple Maps or AI answers?
Both are on the roadmap and in testing. Google Maps grids are the product today. We will not sell a feature before it is accurate.

Your first heatmap is three clicks away.

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