Knowledge hub

Learn how local rankings really work.

Short guides that explain every number in a scan and the three factors Google actually uses: relevance, distance and prominence.

What a grid scan is, how pins are searched, and how to read the colours.

The headline metric for a grid and the one trap in how it is calculated.

The percentage of pins where you are in the top 3. The metric clients understand first.

Relevance, distance and prominence, and what you can actually influence.

Plumbers, cleaners and movers have no storefront. Here is how to set up grids that reflect reality.

Glossary

The words in your reports.

Map pack / Local 3-Pack: The three businesses Google shows on a map at the top of a local search.
GBP: Google Business Profile, the listing you manage for your business on Google Search and Maps.
NAP: Name, Address, Phone. Consistency of these across the web is a prominence signal.
Citation: Any mention of your NAP on another website, such as a directory.
Pin: One coordinate in a grid scan. Each pin has its own ranked list.
Radius: Distance from the grid centre to the outer edge of the grid.
ARP: Average Rank Position across all pins.
SoLV: Share of Local Voice, the share of pins where you rank in the top 3.

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