GlossaryBy the Local SEO Heatmap teamPublished 4 min read
Local SEO glossary
Short definitions of the terms you will meet in every scan and report.
Map pack / Local 3-Pack
The three businesses Google shows on a map at the top of a local search.
GBP
Google Business Profile, the listing you manage for your business on Google Search and Maps.
NAP
Name, Address, Phone. Consistency of these across the web is a prominence signal.
Citation
Any mention of your NAP on another website, such as a directory.
Pin
One coordinate in a grid scan. Each pin has its own ranked list.
Radius
Distance from the grid centre to the outer edge of the grid.
ARP
Average Rank Position across all pins.
SoLV
Share of Local Voice, the share of pins where you rank in the top 3.