How toBy the Local SEO Heatmap teamPublished 4 min read
Tracking a service-area business
Plumbers, cleaners and movers have no storefront. Here is how to set up grids that reflect reality.
Service-area businesses (SABs) hide their address on Google and serve customers at the customer's location. Grids need two changes for them.
- Centre the grid on the neighbourhood you want to win, not on your home address.
- Use a wider radius with a bigger grid so pins still sit a sensible distance apart.
Track one grid per target area instead of one giant grid. Three focused 7x7 grids read better than one 15x15 across a whole city.
Frequently asked questions
How do I rank track a business with no storefront?
Set a custom grid centre on the area you serve. The business address is hidden on Google, so scanning around your home would measure the wrong place.
One big grid or several small ones?
Several focused grids. Three 7x7 grids over three target areas are easier to act on than one 15x15 across a whole city.